| 03 February 2010
The poster was simply titled, “The Ball Player”.
It hung on my bedroom wall as a kid next to the Will Clark and Kevin Mitchell poster; over by the Nintendo where "Double Dribble" and "Baseball Stars" were a daily staple. As we came to know about Vincent Edward “Bo” Jackson, he was a sports culture phenomenon and two-sport athlete - the original cross-trainer if you will. From then on, “Bo Knows” would forever be part of the American lexicon.
One day he was breaking tackles for the Los Angeles Raiders, and breaking bats over his knee with the Kansas City Royals the next.
Get this: Bo won the Heisman in 1985, then turned around four years later and took home MVP honors at the MLB All-Star Game in 1989. It’s hard to forget him leading off the bottom of the first with a monster homer against San Francisco Giant’s hefty pitcher, Rick Reuschel.
And of course there were the commercials. Way back before Nike drank the well dry with Kobe and LeBron puppets, they put together perhaps the most memorable ad campaign in Swoosh history featuring none other than Bo and Bo Diddley.
Today, Bo knows “History Black”.
The History Black Series:
February 1: Muhammed Ali
February 2: Gary Payton
photo: posters.com
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